一、选题依据(包括目的、意义、国内外现状和发展趋势):
目的:本文从…入手,旨在研究/解决/分析…
国内外现状及发展趋势:有关…的研究,始于…,他提出…,另外…从..方面对此进行了论述。许多国内学者也从不同角度研究该问题…
但前人研究只针对了…,没有系统的论述../解决…
意义:本文从…角度,分析..,并…,突破了前人…, 可以解决…
Purpose
By analyzing the prospect of Business English majors’ employment, the curriculum set for these students can be clearer. Students can also understand the criteria of being a qualified Business English major. Meanwhile, it also contributes to more employment channels for these majors.
Development trend at home and abroad
Business English graduates in the state organs, foreign affairs, foreign trade, foreign companies, foreign financial institutions, business management companies, professional translation agencies, publishing, news, travel, senior Gaestgiveriet Hotel and other departments, commitment to business management, business translation, trade negotiations, Trade Secretary, English, English journalist, editor, foreign embassies and business agent public relations, guides and other work; can also be in the high school, technical secondary school, vocational school, technical school and English language training centers, colleges and scientific departments engaged in the work of teaching and scientific research.Business English major graduates employment direction: suitable for foreign trade ministries, trade companies, foreign institutions, enterprises with foreign investment, Multi-National Corporation, financial China World Trade Center and other units of the secretarial, translation, business personnel and administrative staff, and is also suitable for all levels of government departments, various types of foreign export-oriented enterprises or companies and banks, insurance, customs, border, institutions of higher learning and scientific research departments work.
Significance
This paper can help the universities establish more constructive curricula for the business English majors. Besides, these majors can understand their goals and aims in the study. The graduates of this major can also be clear of their application directions. |
二、研究内容(具体研究/设计内容,重点解决的问题,预期结果):
Research Content:
This paper mainly focuses on the prospect of business English majors’ main employment opportunities. It can be concluded from the employment information that business English majors have diverse kinds of positions. What is important is that students should work hard to take more relevant certificates which are required in their future career.
Findings:
According to this paper, it can be found that business majors’ English level can be a deciding factor for their future employment opportunities.
Outline:
1. Introduction 1.1 Objectives of the research
1.2 Significance and necessity of the research
1.3 Organization of the thesis
2. Introduction to the major of Business English
2.1 The current situation of Business English majors
2.2 The curriculums required in the universities
2.3 The Study of the major
3. The talents market analysis
3.1 The talents market
3.1.1 General trends of talents requirements
3.1.2 The most needed talents
3.1.3 The most crowded talents
3.2 The talent market for business English majors
3.2.1 Related employment opportunities
3.2.2 The requirement of the major
3.3 The Major Conflicts between the supply and demand
4. The prospect for Business English majors’ employment
4.1 Criteria for a qualified business English major
4.2 The potential posts for Business English majors
4.3 Requirements for business English majors
4.4 Prospect of business English majors
5. The Suggested training mode of business English majors
5.1 More attention should be given to the knowledge of both Business and English
5.2 Business English majors’ cultivation should be combined with certain certificates
6. Conclusion
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三、研究方法、手段及步骤:
研究方法:实验/调查方法(个案研究,问卷调查,追踪访谈,观察法等),文献分析方法(对比法,例证,归纳,演绎,定义,等)
手段:通问卷/访谈/文献阅读(书籍期刊网上资料),搜集相关资料,然后进行系统总结梳理,在老师指导,同学帮助下,分析提炼,完成论文
步骤:选定论文方向—搜集资料—确定选题---论文提纲---初稿--二稿---定稿
Research Methods:
1. Reading books on the business English
2. make a survey on students of this major
3. Read a great numbers of employment prospect of students of this major
4. Read the relevant data on these students’ careers after graduation
5. Discuss with the teammates.
6. Collect some ideas from teachers
Steps:
1. Choose the topic.
2. Collect the relevant materials.
3. Fix the topic
4. Work out the outlines.
5. Start to write the 1st draft.
6. Edit the 1st draft, write the 2nd draft.
7. Revise the 2nd draft and finished the final draft.
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五、参考文献:
Ashley, A. (1996). A Correspondence Workbook. Oxford: Oxford University Press.
Cotton, D., D. Falvey & S. Kent. (2000). Market Leader. Intermediate Business English. Longman.
Kövecses. Z. (2002). Metaphor. A Practical Introduction. Oxford and New York: Oxford University Press.
Lannon, M., G. Tullis & T. Trappe. (1993). Insights into Business. Nelson Business English.
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